Brand Strategy &
Integrated Business Development
GPJ Workshop Task Force
Over the years, I've facilitated dozens of workshops - in person, virtual, hybrid, internal, client-facing, B2B, B2C - you name it!
A few years into my time at GPJ, I noticed that our Strategy practice's workshop approach was in need of some serious help. Client workshops were usually free, haphazardly planned, and followed no clear guidelines.
It was obvious to me that there was an opportunity to reduce redundancies, capture effective workshop exercises for reuse, monetize our workshops, and educate a new generation of facilitators along the way.
So began the Workshop Task Force (affectionately known as WTF). Over the course of a quarter, I led the facilitator training of 10+ GPJers, oversaw the creation of a Workshop Exercise Library featuring guidance and 50+ workshop activities, built a pitch deck for selling and scoping workshops to clients, and recorded two educational tutorials for agency use.
The result? A more organized, profitable, and sustainable approach to workshop facilitation.