Brand Strategy &
Integrated Business Development

Customized Strategy and Brand Workshop Facilitation
I'm a strong believer that workshops (either virtual or in-person) are one of the most effective ways to help teams creatively problem-solve against their brand challenges. From agenda-building to activity development to in-room facilitation and post-meeting recaps, I have the tools and skillset to help you see your workshop from beginning to end.
The customized workshops I've spearheaded include companies like Google, Cisco, Westfield Group, Mondelez, Netflix, Facebook, Sage, IBM, Procter & Gamble, General Electric, and Dr Pepper Snapple Group, marketing agencies including Momentum Worldwide, Initiative, George P Johnson Experience Marketing and IPG Mediabrands, and nonprofits like Trepwise and The Bayou District Foundation. Workshop topics include brand positioning, naming and tagline development, strategic planning, user experience design, value proposition and manifesto writing, competitive differentiation, postmortem audits, and internal team dynamics.
Interested in learning more? Shoot me an email at genevieve.tax@gmail.com