Brand Strategy &
Integrated Business Development
"The Amp," A LinkedIn Newsletter From Giant Noise
In 2026, Giant Noise celebrated its 20th anniversary with a multi-platform rebrand that highlights the agency's independent spirit, insight-based approach to integrated marketing, and human-first ethos to show how we help "Brands Break In" where it matters most.
As the New Business and Strategy representative of the GN20 tiger team, I supported a variety of re-positioning initiatives, including our website, capabilities, and an paid media campaign. But the initiative I spearheaded was the launch of The Amp, a Giant Noise LinkedIn newsletter.
With 20,541 followers, the Giant Noise LinkedIn network is robust, and we weren't maximizing its full potential. I saw the opportunity to directly engage industry peers, current clients, and potential new business leads and establish ourselves as a fully integrated agency and marketing thought leader.
Since launching our monthly newsletter, The Amp in April 2026, we have published 6 issues and have 2,516 subscribers. Topics vary by issue (including employee profiles, client case studies, tastemaker recommendations, etc.) every newsletter includes an "Industry Notes" section where I dive into timely marketing trends and observations. It keeps me on my toes and tapped in to what's happening in the ad world at large.